Kellogg’s® and Action for Healthy Kids® Share One Million Breakfasts* to Help Bring Out Kids’ Full Potential.
They don't say Breakfast is the most important meal for no reason. As a certified educator I have seen first hand the effect hunger can have on children and learning. Growing up I was blessed to not have to worry about where my next meal would come from and how long I would go without but I knew others that were not as blessed as myself. One of my closest friends in Grade School lived in a house where they struggled with providing. Her mom was forced to stay home and take care of her sibling who was disabled and so they lived on a small check her dad brought home and a measly amount the government provided for her handicapped sibling. She once shared with me that they had no food in the house because they ran out. At that time I really didn't understand the true impact that had on her. I was too young to see the big picture.
Now as a certified teacher that has been in the classroom in a community that was lower middle class with struggling families in a tough economy I understand the importance of Breakfast. Not having breakfast impacts both a child's physical and mental growth. It make it very hard for them to concentrate in school not only because they are hungry but because they are worried about themselves and their family. It's sad when a young child has to worry about food and has to know what it feels like to go hungry. No child should have to endure hunger.
I currently know of a family in my community that is struggling to make ends meet. This is a family of 6 with 4 school aged children. I plan to use the “Share Breakfast” kit provided to me to give that family some extra breakfast's they would have not had other wise.
Just in time for the season of giving, Kellogg’s® and celebrity dad and actor
Taye Diggs have partnered to share breakfast with children in need as part of
the third consecutive Share Breakfast initiative. Starting today, families across
the country can share a breakfast with a child in need by simply sharing
a public service announcement featuring Diggs on ShareBreakfast.com.
For each view, share and comment, Kellogg’s will share breakfast.
Along with in-school breakfast partner Action For Healthy Kids®,
Kellogg’s and Diggs are making it their mission to show families how a
wholesome breakfast can help kids reach their full potential every
day. Kids who eat breakfast have more energy and focus for learning
1, yet nearly one in five children across our communities go without
2 That’s why Kellogg’s and Diggs are leading the charge to
help end childhood hunger and are rallying families across the U.S. to
help provide breakfast for kids in need.
As a dad, Kellogg’s Share Breakfast campaign is a cause Diggs feels
passionately about. His mom was a teacher and he was raised on the
belief that eating a wholesome breakfast helps give kids the potential
to have a great day. As a child, Taye grew up as the eldest of five
children in Rochester, New York and after the sudden death of his father,
Taye stepped up to help his mother care for his four younger
siblings. Through his family leadership, he can relate to the financial
worries that many families in America face in putting food on the table
every day. In the program’s third year, Kellogg’s Share Breakfast will
share one million breakfasts* with kids in need through grants to
schools or school districts to help them increase their participation in
school breakfast programs.
“Just imagine what kids across the country could accomplish if they each
had a great start every day. That’s why I am partnering with Kellogg’s
and the Share Breakfast program to help make this a reality,” said
Diggs. “Join me in raising one million breakfasts to help get America’s
kids the start they deserve.”
How to Join the Share Breakfast Movement Families across the U.S. can join Diggs in the Share Breakfast movement
and give the power of breakfast to kids in need.
Every time you do one of the following, Kellogg’s will share breakfast to a kid who might
otherwise go without:
1. Share the public service announcement with friends. 2. Like or comment on the Share Breakfast Facebook page.
3. Pin the public service announcement on Pinterest.
4. Posting on Twitter with the #ShareBreakfast
5. Sharing your "share" on your Facebook page
“I participated in a
campaign on behalf of Mom Central Consulting for Kellogg’s. I received a
product sample as well as a promotional item as a thank-you for